Q
What's MRI+, how do I login, and how do I use it?
Last Updated: Apr 18, 2012 | 77 Views
Was this helpful?
0
0
A
Answer
MRI+ Reporter offers market studies containing consumer demographics. The studies describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and web sites.
About MRI+:
- Provides demographics, lifestyle statistics, product usage, and media preferences to the advertising and marketing communities.
- Conducts more than 26,000 personal interviews with consumers annually throughout the
- Measures readership of more than 230 magazines twice a year
Go to:
To use MRI+ you must first create an account.
- Use your student e-mail address. That means you must use your 3 letter-3 number e-mail address, with the @students.jwu.edu ending. @jwu.edu will not work, unless you are a staff or faculty member.
