Answered By: Kelly Faulkner
Last Updated: Aug 19, 2016     Views: 241

MRI+ Reporter offers market studies containing consumer demographics. The studies describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and web sites.

About MRI+: 

  • Provides demographics, lifestyle statistics, product usage, and media preferences to the advertising and marketing communities.
  • Conducts more than 26,000 personal interviews with consumers annually throughout the U.S. (uses a personal interview and a self-administered questionnaire)
  • Measures readership of more than 230 magazines twice a year

Go to:

MRI+ Reporter

To use MRI+ you must first create an account.

  • Use your student e-mail address

How to read an MRI+ report

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