MRI+ Reporter offers market studies containing consumer demographics. The studies describe the readers, viewers, or listeners of various media such as magazines, TV, radio, and web sites.

About MRI+: 

• Provides demographics, lifestyle statistics, product usage, and media preferences to the advertising and marketing communities.
• Conducts more than 26,000 personal interviews with consumers annually throughout the U.S. (uses a personal interview and a self-administered questionnaire)
• Measures readership of more than 230 magazines twice a year

Go to:

MRI+ Reporter

To use MRI+ you must first create an account.

• Use your student e-mail address. 

How to read an MRI+ report