Answered By: Sarah Naomi Campbell Last Updated: Mar 28, 2019 Views: 3685
Standard Rate & Data Service (SRDS) is available online!
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Standard Rate & Data Service (SRDS)
What is SRDS?
Standard Rate & Data Service contains two major types of information:
1. Ad rates, circulation figures, and other data for media publications.
2. Demographic and lifestyle information on consumers.
What kinds of media types are covered?
- business publications, consumer magazines, newspapers, and international sources
- radio, TV & cable
- digital media, including web sites
- direct marketing
- out-of-home/outdoors (billboards, banners, buses...)
What kinds of consumer data are included?
- demographics
- lifestyle/behavior
Why isn't SRDS working in Firefox, Chrome, or Safari?
SRDS, particularly the demogrpahic portion called Local Market Audience Analyst, works well only in Google Chrome.
How do I use Local Market Audience Analyst?
Remember, Check out this terrific, incredibly detailed guide to using LMAA effectively:
Local Market Audience Analyst How-To Guide (Western Washington Univeristy Library)
You can do your research from anywhere in the world!
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