Standard Rate & Data Service (SRDS) is available online!  

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Standard Rate & Data Service (SRDS)

What is SRDS?

Standard Rate & Data Service contains two major types of information:

1. Ad rates, circulation figures, and other data for media publications.

2. Demographic and lifestyle information on consumers.

What kinds of media types are covered?

• business publications, consumer magazines, newspapers, and international sources
• radio, TV & cable
• digital media, including web sites
• direct marketing
• out-of-home/outdoors (billboards, banners, buses...)

What kinds of consumer data are included?

• demographics
• lifestyle/behavior

Why isn't SRDS working in Firefox, Chrome, or Safari?

SRDS, particularly the demogrpahic portion called Local Market Audience Analyst, works well only in Google Chrome.

How do I use Local Market Audience Analyst?

Remember, Check out this terrific, incredibly detailed guide to using LMAA effectively:

Local Market Audience Analyst How-To Guide (Western Washington Univeristy Library)

You can do your research from anywhere in the world!

• How do I login to library databases from off campus?