What is a business plan?

Definition from Entrepreneur Magazine:

A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement

SBA.gov, The U.S. Small Business Administration, provides a detailed step-by-step process on how to create a business plan.

For target market, industry and competitive analysis use the "Business Plan" libguide for links to the best library resources:

http://jwu-ri.libguides.com/busplan