On January 14, 2019, SRDS unveiled a new look and functionality on their site (there is also a new URL, https://jwupvdz.idm.oclc.org/login?url=http://login.srds.com/).

If you have ten minutes, you can check out this overview video provided by SRDS: https://info.kantarmedia.com/new-srds-design-video

They will be offering training sessions, and they will also be holding a webinar on January 30, 2019 (sign up here)

​The changes are mostly to the user interface. Here are some notable updates to the ways that you can access information in SRDS:

• Resources can be found in the sub-header menu (as opposed to the side menu)
• DMA (designated market area) maps & profiles are now found in the ‘Market Maps and Data’ link in the header (they can no longer be searched)
• To access Claritas/PRIZM, click on ‘Claritas 360’ in the header , then ‘login to claritas 360'

For Claritas-specific tutorials, you can explore the Claritas knowledge center. The following tutorials should help address some of the more common uses at JWU:

• Segmentation Reports
• Consumer Concenration Reports
• Walkthroughs

Here is a full list of changes, as provided by SRDS: 

1. Homepage now has a large search-bar on homepage
2. Streamlined results have removed a lot of the unwanted sponsored advertisers
3. The filtering options on the lefthand toolbar are streamlined. For example, searching for a DMA within the Newspaper database you can now select
4. multiple DMA’s at once instead of one-at-a-time.
5. Media listings now have the data with drop-down menus instead of tabs.
6. Digital websites now allow search functionality by Comscore demographics
7. Local Media by DMA search functionality and DMA refiner were removed