Here are some links to articles, consumer reports, and statistics on Generation Z and VSCO girls to help get you started:

Women's Wear Daily (WWD) - Use Chrome (does not work with Internet Explorer)

• Type Gen Z and VSCO in the search bar
• Here is an example article [link to article]

RKMiller Consumer behavior report

• Use CTRL F to find Generation Z information within the PDF report

Combined Ebsco databases search for VSCO girl

Combined Ebsco databases search for generation z or gen z

Statistics on Generation Z from Statista

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